Learn About Right Hand Rings, Vintage Wedding Traditions, Wedding Bands and Diamond Engagement Rings |
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In her book, Elizabeth Taylor: My Love Affair with Jewelry, she says, "I'm fortunate to have some very important pieces of jewelry. I don't believe I own any of the pieces. I believe that I am their custodian, here to enjoy them, to give them the best treatment in the world, to watch after their safety, and to love them." The latest trend in diamond jewelry is the Right Hand Diamond Ring - see some |
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Diamonds •|• Engagement Rings •|• Men's Bands •|• Ladies Bands •|• Blog Diamond Cuts •|• Platinum •|• Titanium •|• Jewelry •|• Wedding Gifts •|• Wedding Tips |
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Diamond Engagement Wedding Rings |
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THE RIGHT HAND RING The hottest trend in jewelry fashion, the Right Hand Diamond Ring seems to raise sales sky-high. The marketing significance load is targeting mainly the independent career woman. These rings stand for success, strength, self assertiveness and freedom. The marketing strategy accompanying this old-renewed product opposes the right-hand ring to the diamond engagement rings and diamond anniversary bands. It is not only being positioned on a different hand but it also seems to carry their own distintive designs. They purposely avoid any resemblance with matrimonial rings, uses open spaces, smaller stones instead of a single, in combinations expressing the personality and individuality of the wearer. In fact, it's not at all about the right hand, as women did wear rings on their right hand fingers before this marketing concept came into being, it's about what became almost an obsession to get a left hand ring! Still the diamond engagement rings go on, but the market for diamond rings had another potential! Because the general tendency around the world is to postpone or forego marriage, then, while the diamond engagement ring addresses only to grooms-to-be as buyers, the right hand ring addresses to both men and women.
What Makes It Hot? It's a sort of an impulse for the women who are generically tired of the role of housewives and feel they can do better with their lives. So, the left hand ring stands for the labors that marriage brings along while the right hand ring can stand for independence, creative thought and self-confidence. Men have also been a target for this advertising technique: loving husbands are encouraged to buy a gift for their wives that will flatter not only their need for love proofs but also the thought of being valued and respected as an independent person. And not only married men should buy right hand rings, the concept has a wider meaning: it doesn't matter if you are married or not, as long as you are involved in a love relation you should definitely consider buying a right hand ring as a gift! For years, right hand rings have also been a sign of commitment for gay couples. So,another market segment gained. These have also been called Partner Vow Rings. All advertising that deals with aspects of human vanity has every chance to succeed, and when addressing to women, it seems that the chances are even bigger. That they prevail in beauty had been established long ago, but now it is not enough any longer as it is not enough merely being accepted into the social life. The need appeared for women to be recognized as equal in value to men or even surpassing them. Working more and earning more than ever before, women choose now to put the idea that we live in a man's world way behind them and what better way to do that than with diamonds or precious stones?
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Diamonds •|• Engagement Rings •|• Men's Bands •|• Ladies Bands •|• Blog Diamond Cuts •|• Platinum •|• Titanium •|• Jewelry •|• Wedding Gifts •|• Wedding Tips |
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